How Ninety Three Second Font Brought Playful Energy to a Branding Project

Opening the Board: First Impressions of Ninety Three Second

Starting a new branding project always begins with a blank board and a handful of design possibilities. This time, it was for a small artisanal tea shop looking to stand out with a warm, approachable, and slightly whimsical identity. I had been eyeing Ninety Three Second for a while—a playful and modern display font that’s built for both print and digital use. I figured this was the perfect opportunity to test its personality in a real-world project.

Logo Design: A Playful Face with Purpose

I started with the logo. Using Ninety Three Second as the primary typeface gave the brand name a youthful, approachable feel. I tested it in all caps for a bold header and found that the spacing and character balance held up well. It didn’t feel cluttered or too loose, which is a fine line with playful display fonts.

Brand Identity: From Business Cards to Packaging

Once the logo was set, I moved into supporting brand materials. I used Ninety Three Second across business cards, packaging labels, and social media templates. For printed items, the font maintained clarity and charm even at smaller sizes—though I did find it worked best as a headline or accent font rather than body text.

Web and Social Media: Digital Presence with Personality

When it came to the website mockup, I used Ninety Three Second in the hero section for the main headline. It rendered beautifully on screen, and the font’s modern design translated well to web. I made sure to pair it with a legible sans serif for body copy to maintain readability throughout the site.

Design Considerations: Pairing and Practical Use

One of the biggest advantages of Ninety Three Second is how well it plays with others. I tested a few font pairings and found it worked best with minimalist typefaces. A clean serif or a modern sans serif balanced its playful nature without competing for attention.

Testing Before Committing

This helped me adjust the weight and contrast settings before final production. It’s always worth testing a display font like Ninety Three Second across materials and surfaces to ensure it performs as well as it looks on screen.

Final Thoughts: When to Use Ninety Three Second

If you’re working on a creative branding project—especially for a small business, boutique, or handmade brand—Ninety Three Second is worth a try. It’s best used as a display font, headline font, or accent typeface. Avoid using it for long-form text, but embrace its charm in short, attention-grabbing spots like logos, packaging, and social media.